I completed my MBA at the University of Otago in 2004, providing the commercial understanding I needed to help New Zealand businesses leverage digital marketing to grow.

After my MBA, I headed up the web team at Vodafone and co-founded the Interactive Advertising Bureau, which is now the leading interactive advertising body in NZ. 

I founded Pumpt Digital to help businesses leverage the full potential of digital. Since then, we've worked on a fantastic range of projects.

I also contribute to my local community as a volunteer as follows:

• Female Rugby Director at Silverdale Rugby Club
• Council of Clubs representative for North Harbour Rugby
• Raising awareness for Hestia Women's Refuge